Synonyms:
fad, craze, furor, furore, cult, rage
Meaning: an interest followed with exaggerated zeal; "he always follows the latest fads"; "it was all the rage that season"
Usage examples
It's real French enamel, you know, and happens to be a craze of fashion at present.
It is all foolishness, this craze for giving. Most things are better destroyed as soon as you are done with them.