Synonyms:
device, gimmick, twist
Meaning: any clever maneuver; "he would stoop to any device to win a point"; "it was a great sales gimmick"; "a cheap promotions gimmick for greedy businessmen"
Synonyms:
doodad, doohickey, doojigger, gimmick, gizmo, gismo, gubbins, thingamabob, thingumabob, thingmabob, thingamajig, thingumajig, thingmajig, thingummy, whatchamacallit, whatchamacallum, whatsis, widget
Meaning: something unspecified whose name is either forgotten or not known; "she eased the ball-shaped doodad back into its socket"; "there may be some great new gizmo around the corner that you will want to use"
Synonyms:
catch, gimmick
Meaning: a drawback or difficulty that is not readily evident; "it sounds good but what's the catch?"