motto, slogan, catchword, shibboleth
Meaning: a favorite saying of a sect or political group
MOTTO FOR THE MOTHER
'Take it easy' is my motto.
"Give an' take, sir; that's my motto," he said.
But the heralds said that it looked a mere sign-board, without a good motto under it; and the motto must have my name in it.
In the lonely room of his aunt's house, Jude sat watching the cottage of the Widow Edlin as it disappeared behind the night shade. He knew that Sue was sitting within its walls equally lonely and disheartened; and again questioned his devotional motto that all was for the best.
President Harrison died after having been a month in office; and seven days after his death, Mr. Greeley started, April 10, 1841, a new paper, the "New York Tribune," with the dying words of Harrison as its motto: "I desire you to understand the true principles of the government.