Synonyms:
motto, slogan, catchword, shibboleth
Meaning: a favorite saying of a sect or political group
Usage examples
"Klondike or bust!" rang the slogan; every man for his own. Oh, how we flogged the horses, staggering skin and bone! Oh, how we cursed their weakness, anguish they could not tell, Breaking their hearts in our passion, lashing them on till they fell!